The generous folks at Beef.org offer a free set of five online course modules, after the taking of which you become an official Master of Beef Advocacy. I discovered this by poking around their website one day. After reading more about it, I decided to fill out the application.
This was an ideal opportunity for someone like me, who spends so much time thinking about, writing about, photographing and eating beef. I mean, I have the “CC” after my name for “Carnivore Connoisseur,” which is completely made up, so I figured I might as well try for the official Beef.org certification as well! It would lend a bit more legitimacy to my screeds on here, no?
Anyway, a few days later I received my acceptance letter! Soon after, I began taking the module courses. The courses are as follows:
The Beef Community: an overview of how to talk to consumers about the way beef is raised from pasture to plate. It focuses on the community of people involved throughout the beef life-cycle.
Raising Cattle on Grass: this introduces the student to the first step in the beef life-cycle and the benefits of raising cattle on America’s vast grass pasture resources.
Life in the Feed-Yard: this course is a discussion of the role of feed-yards, including animal care, nutrition and environmental stewardship or sustainability.
From Cattle to Beef: this is an in-depth look at the slaughter process and the humane handling and safety measures that are in place today at beef processing facilities.
Beef – It’s What’s for Dinner: this module is a primer on choosing and cooking the right cuts of beef, and the important role that beef plays in a healthy diet.
What you come away with from these courses is a ton of valuable information about how to address consumer concerns regarding issues like hormones, antibiotics, grass and grain finishing, GMO feed, choosing cuts of beef and cooking.
Anyone who is a big fan of steak, like me, should think about investing some time into these free courses. I’m a big proponent of knowing a lot about what you are eating. And not only are you getting a ton of info here, but you are also having various health myths dispelled in the process.
Beef most certainly IS what’s for dinner. At least in my gut anyway. And knowing what I know now, after taking these courses, I’m going to keep it that way.