The more I learn about farming and beef production in the US, the more I come across this thing called “Extension.” No, it’s not what happens when a young man sees an attractive woman sans clothing. Let me do my best to try to explain exactly what it is.

The Department of Agriculture’s National Institute of Food and Agriculture’s (NIFA) Cooperative Extension provides non-formal education and learning activities to farmers, residents of rural communities, and people in urban areas throughout the country.

The country’s more than 100 land-grant colleges and universities have a critical mission, which they call “extension.” Through extension, they bring vital, practical information to agricultural producers, small business owners, consumers, families and kids.

That’s where 4-H comes into play. 4‑H is a youth development program delivered by Cooperative Extension. You may remember the commercials that used to air in the 80’s, like this one:

Kids complete hands-on projects in areas like health, science, agriculture and citizenship. They receive guidance from adult mentors and are encouraged to take on proactive leadership roles. 4‑H touches every area of the country via in-school and after-school programs, community clubs and camps.

Anyway, that’s it! Hope this was helpful.