The Great Steak Debate is an awesome celebration thrown each year by Inside Hook, pitting eight different steak purveyors against one another in a blind taste test of strip loin for the “Golden Brand” awards: one for critics’ choice, and one for people’s choice.

This year, Chef Josh Capon hosted the debate at Bowery Meat Co, with Timex as the sponsor.

I sat at a table with my good friends from New York Prime Beef. I’m very proud of them for winning the people’s choice award, and I’m very vindicated that they were my pick for favorite.

FYI: they were their own pick as well. All three people representing their brand picked their own steak as their favorite, even though they didn’t know it was theirs! How is that for inspiring confidence in your brand?

Critics’ choice went to the delicious Kansas City Steaks cut, but in reality all of the purveyors were winners. Every steak was good. Like “The Great Steak Debate” name suggests, this was just a debate about greatness.

What a night!

Thank you Chef Capon for hosting, and for the great things you said about your tour of farms, ranches and processing plants in the Kansas City area! None of this would be possible without their hard work, and I’m sure they would love to hear what you had to say. As such, I may hit you up for an interview. It sounds like a similar experience to my trip to Nebraska.

Thank you Timex for an awesome “JP” engraved watch! Like Rocky Balboa says: “Do you like having a good time? Then you need a good watch.” Like your watches, Balboa always took a licking and kept on ticking.

And thank you Inside Hook for putting together such an awesome and inspiring evening, year after year. I can’t wait until the next Great Steak Debate!