Hida is a region in Japan, located in the northern part of Gifu prefecture on Honshu island. That’s west of Tokyo, but not quite as far as Kyoto or Osaka. While I’ve never been there, I can tell it’s a place that I’d definitely want to visit.

Hida is known for it’s outstanding beef (Hida-gyu), which is derived from a black-haired Japanese breed of cattle. Laws are such that, to quality as the Hida brand, the cattle has to have been raised in Gifu prefecture for at least 14 months. The beef is characterized by intense, beautiful, web-like marbling with a buttery, smooth texture that melts in your mouth. The flavor is both rich and delicate at the same time. It can be likened to the top percentiles of wagyu beef, rivaling kobe and matsusaka in quality, with marbling grades of A/B 3, 4, and 5.

I was invited to a Hida beef tasting event at EN Japanese Brasserie, one of the seven restaurants in the area that will be serving Hida beef on their menus. The other six are Brushstroke, Hakubai, Hasaki, Sakagura, Shabu-Tatsu and the Members Dining Room at the Metropolitan Museum of Art. This is the first time that Hida beef is available here in the States, so if you’re a meat aficionado like me, you should definitely hit one of these places and give it a try. This stuff is expensive though, so make an occasion out of it.

I tried the beef in four different preparations: (1) sliced raw, nigiri sushi style, and then kissed with the scorching flame of a blowtorch; (2) seared edges, a tatami trio, with three different kinds of salt; (3) “Hoba-miso” style, stone grilled with miso sauce; and (4) chopped raw, tartare or ceviche style, with citrus and uni. Despite all the marbling, the meat doesn’t come off tasting very fatty, like some highly marbled cuts do. It didn’t leave a coating of waxy or fatty residue on my palate like certain cured salamis with high fat content. And it didn’t cause the flavors of whatever I ate next to change or taste different due to that fat, which is sometimes the case with aged beef and cured salami. In short, it was really a very pleasing experience.

I’ll start with my favorite preparations: (2) and (3). The tataki trio was essentially three slices of Hida beef (strip loin), each dressed with a different salt element: yuzu soy sauce, sea salt and a special red salt that had hints of spice to it. All three were great, but I think I liked the classic sea salt topper the best.

The hot stone grilled preparation, Hoba-miso, was the only one in which the beef was cooked through. This dish is local to Hida. The sliced beef is placed on Hoba (a big Magnolia leaf) with miso and scallions, which then sits directly on the surface of the hot stone. As you can see, the before and after photos of this method indicate that this beef can be thoroughly enjoyed fully cooked if you’re one of those puss-bags who is afraid to eat raw or under-cooked meat.

Fully cooking the beef did not take anything away from the meat. You still get that buttery smooth texture and melt-in-your-mouth flavor characteristics. In fact, the leaf and miso bring nice flavor accents to the beef that compliment it well. This, too, was a strip loin cut of beef, and it was presented to eat on grilled sticky rice patties.

Here’s the chef, Abe Hiroki, who was grilling these delicious morsels to absolute beef-paradise perfection:

The torched nigiri style reminded me slightly of spam musubi, for the sole reason that it was a warm meat item served atop sushi rice. Here, you can get a real, unadulterated taste of the beef in all its marbled glory. It truly is spectacular.

I’ve been eating aged beef for so long that something this pure and clean really blew me away. This was strip loin as well.

This was the sushi master behind these perfect pieces of nigiri:

Finally, this tartare or ceviche style came dressed with a citrus yuzu sauce and was topped with uni (raw sea urchin). Absolutely stunning and decadent. The reason I am interchanging tartare with ceviche is that, typically, ceviche involves fish and citrus, while tartare features meat and egg yolk. Since this dish had elements of both but not all, I figured I’d split the baby. Tarviche? Why not. Also strip loin.

The event also showcased some nice sake selections with flavors ranging from dry to sweet, traditional to aromatic and fruity.

In fact, the event began with a “breaking the mirror” ceremony on the casks of sake, as well as a sake toast.

The governor of Gifu was even in attendance, introducing the beef, the region and the customs to the audience.

The restaurant itself is beautiful, and I look forward to coming back to try some more of this amazing beef. Every preparation was 10/10 for flavor, and I highly recommend it.

EN JAPANESE BRASSERIE
435 Hudson St
New York, NY 10014